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Is the Royal Wedding Good News or Bad News for Westminster Venues?

 

One Great George Street is the premier venue for meetings, conferences, private and fine dining as well as wedding ceremonies, receptions and civil partnerships in the heart of Westminster.

Commenting on this, One Great George Street’s Wendy Greenhalgh, Director of Sales and Marketing said, “Traditionally, the Easter break provides a gentle stream of conference and meetings business as many delegates and bookers choose to take advantage of the many bank holidays and Easter school holidays. However, in 2011 One Great George Street has already seen an increase of 46.6% in weddings and an additional rise in demand for corporate hospitality events, private screenings of the Royal Wedding on the day (rumoured to be viewed by an unprecedented worldwide audience in excess on one billion) and press conferences. Our venue is one of the very few in Westminster that is able to accommodate prestigious events for up to 250 people within a short one minute walk from Westminster Abbey.

Incremental business stands the risk of being somewhat diminished by widely reported transport disruption and road closures in the period leading up to, on the day and immediately after the Royal wedding. Soaring demand combined with additional security and staff costs as well as food and beverage delivery access complications, means that interested clients may be faced with premium prices or limited availability.

In contrast, the once in a lifetime PR benefits and media exposure for both companies and venues in Westminster are uncapped and priceless. Venues with views of the Abbey or the procession route will no doubt want to capitalise on this excellent opportunity. Moving forward, 2011 onwards is likely to see a great number of brides to be wanting to follow in the footsteps of Kate Middleton and Prince William and get married in Westminster.

With excellent photographic back-drops such as the Houses of Parliament, Big Ben and St James’s Park nearby, One Great George Street alongside other Westminster Collection venues will continue to grow SW1 as a favourite wedding location in the heart of London.

Since the Mayor of London announced that One Great George Street won the competitive bid to host the London Media Centre for the 2012 London Olympic and Paralympic Games, it’s popularity as a premier Westminster conference and events venue continues to grow from strength to strength.”